Розробка фірмового стилю музею “Писанка”

Abstract

This qualification work presents the development of a corporate identity for the “Pysanka” Museum. It explores the importance of visual identity for cultural institutions, the specifics of museum branding, and the role of design in creating recognition. The study includes an analysis of the identity of ethnic museums, as well as the creation of a logo, color palette, typography, and application examples of the style. The proposed solution aims to form a cohesive visual image of the museum, enhance its appeal to visitors, and promote Ukrainian cultural heritage. Key words: identity, corporate identity, museum, ethnic, pysanka.