A case study of the application of traditional craftsmanship in modern fashion handbag design

Abstract

This paper explores the application of traditional craftsmanship in modern handbag design, using Fendi Baguette’s “Hand in Hand” project as a case study. The project highlights Fendi’s commitment to preserving and celebrating traditional handcrafts by collaborating with artisans from diverse cultural backgrounds. It also examines how Fendi incorporates techniques such as embroidery, weaving, and leatherwork into its collections, showcasing the fusion of cultural heritage with contemporary fashion handbag design. Through this analysis, the paper demonstrates that traditional craftsmanship not only enriches the aesthetic and cultural value of fashion handbags but also contributes to sustainability and global cultural exchange.