Development of brand identity for herbal health tea

Abstract

Vitality Awakening Tea is a new Chinese health tea that combines Chinese herbal medicine with modern milk tea. While retaining the sweetness of the original milk tea, the right amount of herbs is blended into the brewing to be delicious and healthy, and the brand is committed to combining the health benefits of traditional Chinese herbs with modern people's consumption concepts. Through scientific proportioning and exquisite craftsmanship, we can create healthy milk tea to meet consumers' pursuit of perfection. Secondly, the traditional herbal medicine culture is closely linked with the modern people's life and diet with the new Chinese milk tea as the carrier, so that more people can inherit the fine traditions of our country, pay more attention to physical health, study the formula of Chinese herbal medicine, and open the road to health preservation. The theme of this series is designed to build a brand identity. With the goal of producing a complete set of VI brand visual identity, the production of Chinese herbal medicine brand logo, IP image, herbal illustrations, promotional posters, product packaging and derivative peripherals. The core purpose is to spread and carry forward the traditional Chinese herbal medicine culture, and the second is to hope that everyone will have a healthier body and a positive and optimistic life after drinking our tea.