Contemporary trends in pasta packaging design

Abstract

This study analyzes contemporary trends in pasta packaging design, focusing on shape, materials, imagery, typography, and structural innovations. The research examines global brands, identifying key trends such as sustainable materials, transparent windows, vintage aesthetics, and multifunctional packaging. Notable examples include Antico Pastificio Umbro’s recyclable paper bags and Breno Cardoso’s rolling pin-shaped packaging. The study offers a systematic analysis of design innovations, emphasizing functionality and sustainability. Its findings provide valuable insights for designers and manufacturers aiming to create aesthetically appealing, eco-friendly, and practical pasta packaging solutions.