Modern poster design based on Chinese Dongchang traditional New year Woodblock prints

Abstract

The Chinese Dongchang Traditional New Year Woodblock is one of the typical representatives of China's traditional folk art. It draws on many materials, including content from real life, historical figures, opera stories, and mythological legends. Its expressions center around auspicious themes such as good fortune, emolument, longevity, and happiness. It holds significant value for the inheritance and development of Chinese folk art. This conference paper explores modern design based on the Dongchangfu Traditional New Year Woodblock. The goal is to blend modern design concepts with traditional craftsmanship, creating products that reflect local culture while appealing to contemporary aesthetics.