Analysis of youth's aesthetic preferences for packaging design under the influence of new media

Abstract

The article examines the analysis of the aesthetic preferences of young people regarding packaging design in the new media environment, drawing on innovative developments in the field of packaging design. Analyzing young people's consumption habits, aesthetic trends, and packaging design characteristics in the new media environment, reveals their aesthetic preferences. Under the new media environment, young people's preferences for packaging design show diversification and personalization. They increasingly value interactive packaging design experiences, expecting emotional communication with brands and the inheritance of traditional culture through packaging. Future packaging design should focus on new media integration, utilizing digital technology to enhance design interactivity and fun.