Green design concepts and practices in textile and clothing: the case of marimekko

Abstract

As global warming and resource depletion intensify, the textile and apparel industries are increasingly adopting green design. This study explores how brands, such as Marimekko, incorporates sustainability through sustainable materials, naturalistic design, and sustainable production processes. By analyzing its approach, the research offers insights into sustainable practices that help brands reduce environmental impact and meet global demands for responsibility.