Compositional patterns and applications of Traditional chinese embroidery in Contemporary visual communication design

Abstract

This study explores the application of traditional Chinese embroidery compositional patterns in contemporary graphic design and analyses their value in the fields of brand image, packaging design, digital media, and visual navigation in the urban environment. Based on the analysis of literature and visual data, the main compositional features of traditional embroidery patterns are summarized and their role in visual communication is assessed. It is found that symmetry, repetition, layering, and emphasis not only enhance the artistic expressiveness of the design, but also contribute to the modernization of traditional cultural elements.