Brand image design and promotion for Qingdao Polar Ocean World’s “Make an Appointment with the Sea”

Abstract

Qingdao Polar Ocean World is composed of the core project Polar Marine Animals Exhibition and Performance Hall, Marine Expo and Popular Science Exhibition Hall and other venues. A large number of rare polar animals and Marine life are displayed in the polar Marine area, which makes it possible for tourists to have zero distance contact with animals. Of course, there are other interesting projects, where you can see dolphin shows and Marine animals such as jellyfish, and you can also experience diving projects, making people unforgettable. With the progress of science and technology and the evolution of society, the exploration and appreciation of Marine culture has increasingly become the focus of public attention. People are eager to find fun in the unique space of the aquarium, so as to relieve the tension of daily life and the pressure of work, especially children, they have great curiosity and yearning for the vast ocean. In this context, Qingdao Polar Ocean World, as the forefront of Marine culture display, has become a rich source of creative inspiration with its rich tour experience and profound Marine culture. Taking this as an opportunity, by creating a series of illustrations with the theme of Qingdao Polar Ocean World play project and Marine culture, it can not only skillfully integrate modern technology and Marine aesthetics, but also greatly enhance the public's attention and attraction to the scenic spot. The application boundary of these artistic creation is broad, which can effectively promote the crossover integration of Marine culture and modern visual art, and deepen the cognitive and emotional resonance of the audience. Further, the cultural creative design extends to the series and commodity development, not only can promote the polar spread of Qingdao ocean world Marine culture, but also can inject new vitality for the healthy development of the tourism industry, significantly enhance the scenic area brand awareness and attraction, driving the linkage of surrounding industry growth, realize a win-win situation of cultural value and economic effect. This topic selection, this design is mainly in the form of visual design to design the image of Qingdao polar ocean world, Let people have a more comprehensive and in-depth understanding of Qingdao polar ocean world and Marine culture, From some venues at the Qingdao Polar Ocean World, Get inspiration in play sports and Marine culture, Such as watching dolphin performances, watching jellyfish, special polar projects, diving projects and some Marine animals: clown fish, etc., Conduct innovative design, Explore the special and highly effective expression form of thematic illustration, Show the Marine culture through illustration, Make people feel even more interesting, Make the Qingdao polar ocean world glow with new vitality.