Corporate style redesign for a Chinese brand depicting enamel art in daily life

Abstract

As one of the traditional Chinese cultures, the historical value of cloisonn é enamel has laid a profound cultural foundation, and its aesthetic and practical value have proven its limitless future. The strong cultural inclusiveness of cloisonn é enamel also reflects the significance of its rightful inheritance. As one of the treasures in traditional Chinese handicrafts, wire enamel still holds an important position and application value in contemporary society. More and more consumers are beginning to recognize the unique charm of traditional culture, and this growth in market demand has provided strong impetus for the vigorous development of the wire cutting enamel industry. The strong support from the government and the enthusiastic response from the market have provided strong guarantees for the inheritance and development of wire cutting enamel. Faced with the impact of modern technology and lifestyle, wire enamel is also facing unprecedented challenges. The changes in market demand, the pressure of innovation, and the conflict between traditional and modern aesthetics have all made the development path of wire cutting enamel full of thorns. These issues require us to think together and solve them to ensure the healthy, orderly, and sustainable development of the wire cutting enamel industry. By gaining A deeper understanding of its current development status and future trends in China, we can better understand the cultural connotations and artistic value contained in this traditional handicraft, thereby better inheriting and promoting the essence and charm of this intangible cultural heritage of humanity.