Develop the brand image of “Qingzhou Peach”

Abstract

"Qingzhou Honey" takes Qingzhou peach as the research object and focuses on the application of regional culture in the brand image of Qingzhou peach. Firstly, the origin, characteristics and brand value of Qingzhou peach are introduced in detail. Qingzhou peach is one of the geographical indication products in China. It is loved by consumers for its unique taste, excellent quality and rich nutritional value. Secondly, the regional culture of Qingzhou, as an important resource, is of great significance to enhance the brand image of Qingzhou peach. The combination of regional culture and Qingzhou peach brand image can effectively enhance brand awareness and make Qingzhou peach have a unique advantage in the market competition. Finally, the regional culture is integrated into the brand image building of Qingzhou peach, and the creative concept of the integration of Qingzhou peach image design and regional culture is used to extract the iconic buildings such as Qingzhou Ancient City, Yunmen Mountain Scenic spot, and Uyuan to create different regional cultural images in various aspects.