The role of Internet resources and social media in the strategic development of tourism

Abstract

The article is devoted to the study of the influence of Internet resources, in particular, social networks, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year periods has been studied. Modeling this indicator with a linear trend made it possible to obtain estimates of the average annual increase in the number of Internet users for certain periods. An analysis of factors is provided, which influenced the dynamics of tourist flows and growth quantity and users of the global network during 2005-2023. It was determined that social networks played a significant role in the growth of the number of Internet users, which had a more quantitative impact for them, and a qualitative impact on tourism. The influence of the emergence and development of social networks and the most popular tourist websites on changes in the number of travelers is analyzed. Quantitative assessment of this relationship using regression analysis methods is proposed. The methods of analysis and synthesis, generalization and comparison, modeling, correlation and regression analysis were used in the research process.DOI: https://doi.org/10.58861/tae.bm.2023.4.05